About
b. 1986, HK.
Adept adventurer, roller derby renegade, alliteration aficionado
From sports to food to toys to philanthropy, I’ve created quite a bit of copy. You could even call me a copywriting chameleon… and yet, no one does. My favorite brands are the ones that I get to inject the maximum amount of personality into, but I speak in a wide variety of voices. Of course, not everything can jump off the page and scream at you—then you won’t hear anything at all. That’s why I never forget about my quiet but powerful friends, nuance and subtly. But my greatest asset is knowing when to leave them wanting more.